Shengli Oilfield should be guided by the concept of service and build a new logistics service management system

The three-year transition period for transferring social functions has ended. As the main battlefield for serving the oil and gas industry, where is the direction for the development of logistics services? How to transform and upgrade the "three major platforms" to better play their service role?

Leaders such as Niu Shuowen, Executive Director and Party Secretary of Shengli Petroleum Management Bureau Co., Ltd., and representative of the Oilfield Branch, recently conducted intensive research in units such as Xicheng Service Coordination Center, Dongcheng Service Coordination Center, and Government Management Service Center. They also visited the service hall to observe changes and inquired about services in the cafeteria, jointly exploring the development path of the logistics service sector in the post handover era and depicting a picture of a better life.

Look at the changes——

Bright and spacious service hall, standardized service procedures, and enthusiastic smiling faces. On May 11th, walking into the staff service hall of Dongcheng Service Coordination Center, Niu Shuowen praised the changes here.

Change is the keyword of the service coordination section. Since 2016, there have been significant changes in the oilfield service coordination sector. Taking the unit name as an example, the Dongcheng Service Coordination Center has undergone three name changes: Shengdong Community Management Center, Shengdong Management Center, and Dongcheng Social Service Coordination Center.

The name change is only superficial, in essence it is a system adjustment. With the development and progress of society and people's pursuit of a better life, especially the significant changes in the demands of oilfield cadres and employees for a better life, it is forcing oilfields to accelerate the construction of a new logistics service management system that is compatible with modern enterprise management systems.

The importance of increasing reserves and production is no less than that of the main business. "Niu Shuowen believes that rebuilding a new logistics service management system is directly related to whether the comprehensive sustainable and high-quality development of the oilfield can create a harmonious and stable environment.

In the past, it was management, but now it is service. This is the biggest change. "During the investigation of the Office Management Service Center, Niu Shuowen emphasized the need to deeply understand the rich connotation of the new logistics management system, and to transform from serving the office to serving the grassroots, from serving life to serving production and mining areas.

Originally Party A, now Party B; Previously a manager, now a waiter; Previously, it was single business management, but now it is comprehensive management... These changes have posed new challenges to the ideological concepts, identities, roles, and positioning of cadres and employees.

Previously, the main service targets were government officials, but now they are frontline employees. When it comes to changes, Niu Shuowen said that service quality represents the level of concern and attention that the oilfield party committee has for frontline employees, and the responsibility is very significant.

How to adapt to new changes? The oil field must accelerate the transformation and updating of concepts, truly integrate them with business, amplify their own value, shift their thinking to value creation, and use a development perspective to solve current difficulties and problems.

We can't just focus on our own one and a half acres of land, "Niu Shuowen emphasized during a survey at the Xicheng Service Coordination Center." Being a good 'bridgehead' not only means the concept of communication, but also the integration of resources from both oil and land sides, such as forming 'well factories' from scattered land to reserve land for urban exploration and development

At the Yingyi Central Restaurant of the Office Management Service Center, intelligent stir fry machines make standard meals one by one. The new group meal model left a deep impression on Niu Shuowen: "The logistics service management system can improve service quality, but if labor costs cannot be reduced, there can be no high-quality development

Ask for service——

This is a service loop, where you serve them, they serve the reservoir, and the value generated by the reservoir is returned to you. From the perspective of value stream, everyone embodies value in their respective services

From the cafeteria of the Exploration and Development Research Institute to the one-stop hall of the Dongcheng Service Coordination Center, from the Financial Shared Project Department to the Oilfield Book Reading Room, every measure related to the vital interests of cadres and employees, including the quality of dishes, employee service awareness, and expanding into the market, was thoroughly investigated by Niu Shuowen during the research.

On May 20th, as soon as he walked into the employee service hall of Shengjian Building, he couldn't wait to ask, "Which links have the most problems when handling business?" "Which policies are still difficult for employees to understand.

The construction of the logistics service system is related to the vital interests of every cadre and employee. Where is the concern of the oilfield party committee for cadres and the masses reflected? Where do employees feel the most directly? Niu Shuowen believes that in the work of the service coordination center.

From a business perspective, service work is not a trivial matter in daily life, but it is of great significance and can lay a solid foundation for building a harmonious and stable political and management environment for the oilfield.

The affairs of the people are the greatest, and if they are done well, everyone's recognition will naturally arise. "When hearing about the convenience brought to the people by cross provincial business, Niu Shuowen was moved.

We must have a correct understanding of the concept of 'service'! The logistics service sector serves the main business of oil and gas, who serves the logistics service sector? Niu Shuanwen said that this is a service loop, where you serve them, they serve the oil reservoir, and the value generated by the oil reservoir is fed back to you. From the perspective of value flow, everyone reflects value in their respective services.

Unlike other sectors that serve oil reservoirs, the logistics service sector serves people, who are more concerned with feelings and emotional connections, and realize service value throughout the entire process of serving people's lives and production.

On the surface, water, electricity, gas, and heating are all trivial matters in daily life, but little by little social sentiment and public opinion provide support and basis for oilfield decision-making.

As an industry, we should put customers at the center and strive towards meeting the needs of the people for a better life, "said Niu Shuowen during a survey at Shengda Branch." We should develop what customers need, rather than developing what we develop and what customers consume. We need to understand the supply-demand relationship clearly.

How to serve the grassroots and frontline well? "During the research at the government management service center, Niu Shuowen's question about people's livelihood reached deep into his heart.

The service recipients are different, the service methods are different, and the service content is different, but the service quality cannot change. Niu Shuowen emphasized the importance of having a caring attitude towards the people, providing excellent service with a downward perspective, and forming a consensus on improving service quality.

Niu Shuowen has repeatedly emphasized that quality should be understood from two aspects. On the one hand, it is a bottom line service, and we should do our best and act within our capabilities; On the other hand, personalized services highlight value creation and expand value-added services.

Wool comes from pigs, "Niu Shuowen vividly explained how to tap into value growth points in the service process. For example, turning Sinopec's 30000 gas stations into 30000 comprehensive service points, relying on carriers and platforms as service support, connecting various services, and enhancing the value creation of the entire industry chain.

Speaking of brand——

The price of a crab is determined by tying the rope around it; Bundled on cabbage, it's the price of cabbage

As a well-known enterprise, the brand is the greatest benefit for Shengli Oilfield. "During research conducted by multiple units, Niu Shuowen emphasized the need to use systematic thinking, integrate and optimize resources, cooperate for win-win results, and maximize brand value creation.

But in the 60 year exploration and development process, how has the brand building of Shengli Oilfield been?

During the research, Niu Shuowen pointed out the shortcomings and development pain of Shengda Branch, stating that the brand building efforts are insufficient and the service awareness is not enough.

As a logistics support and oilfield land management unit, Shengda Branch has insufficient brand strength in the actual development process, which not only affects sales and value, but also fails to meet the needs of oilfield employees for a better life.

There are too many low-end things, insufficient high-end things, and even many shortcomings, weaknesses, and gaps. "At the Oil Reservoir Dynamic Monitoring Center, Niu Shuowen openly pointed out the weaknesses of the Victory Monitoring brand.

Good brands tell stories. Consumers not only eat food, but also a kind of emotion. Shengda Supermarket aims to make the people feel that it is not for selling goods, but for the health of the people. It is not selling goods, it is selling health.

The value of a product is not determined by its intrinsic value, but by how much the buyer believes it is worth. Putting black wheat and health products together is the price of health products; Putting black wheat and wheat together is the price of wheat. The price of a crab is determined by tying the rope around it; Tie it to the cabbage, it's the price of cabbage.

How to build a victorious brand? We should look for the market, not the mayor, "Niu Shuowen pointed out during a survey at the government management service center." The resources of the entire oilfield and local resources can be used for us. We need to break away from Shengli Oilfield, use market-oriented means to carry resources, and optimize and integrate resources for the whole society

The Party Committee of the oilfield can create conditions, but it will definitely not create a greenhouse. The flowers in the greenhouse will wither when the wind blows outside. "In Niu Shuowen's view, brands are forged, not guarded. He encouraged the Shengda branch to go out and explore, even if it caused a head injury and blood loss. He was sure to make a breakthrough.

Niu Shuowen mentioned Jiangsu Oilfield Zijing Group multiple times during his research. He requested that the government management service center benchmark against advanced domestic catering enterprises, focus on building a first-class service system, complete the construction of a new logistics service management system within about a year, complete transformation and upgrading within 1 to 2 years, realize self-worth in high-quality support for oilfield development, enter society and enter the market on the basis of serving the oilfield well, and create greater value in serving society like Jiangsu Oilfield Zijing Group.

In the future, oil fields will be sold in a model where operators gradually shift to managers, and through market-oriented operation and social integration, high-quality development of service coordination sectors will be achieved. "During the research, Niu Shuowen depicted the future industrial landscape.